Publishing House Case Study

The magazine publisher that I've researched for this Case Study is "Conde Nast", a magazine publisher that publishes for fashion magazines such as "Vogue" and "Glamour magazine". Magazines such as Vogue and Glammer are renoundly known for their never ending updates on the latest fshion and has a massive influence on each seasons trends and fashions. These magazines are normally targeted at young women who are fashion addicts and who are interested in fashion.

"Condé Nast, a division of Advance Publications, is a magazine publisher. In the U.S., it produces 18 consumer magazines, including Architectural Digest, Bon Appétit, GQ, The New Yorker, Vanity Fair, and Vogue, as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices. The company, headquartered in New York City, was founded in 1909 by Condé Montrose Nast and has been owned by the Newhouse family since 1959. S.I. “Si” Newhouse Jr. is the chairman and CEO of Advance Publications, Charles H. Townsend is Condé Nast’s chief executive officer and Robert A. Sauerberg is Condé Nast’s president." - Wikipedia

Vogue magazine has now been developed and is not only available for subscription monthly by mail, but can be bought and downloaded online onto your computer,laptop, iPhone and iPad. This is rarely done with magazines, however as Vogue is the best selling and no.1 fashion magazine, its realistic for  people however who want to purschase it it's possible.

My music magazines targeted at a young female audience who are all lovers of Pop and who are influenced by Pop artists. Pop artists normaly follow the trend and take isits to Fashion weeks hosting major designers in the industry who normally display they're work and photoshoots of their work in Vogue magazine. Because of this young girls and women between the ages of 15-29 years old would purchase not only Pop music magazines but fashion magazines aswell.

A massive company like Conde Nast couldn't relie on only one magazine to bring in enough sales revenue to run the business and also be profitable. Because of this they publish different magazines targeting different audiences who they know will be interested in the magazine. By doing so they'd be able to reach majority of the audience in this market and be able to expand in every area of their business.










"Magazine publisher Conde Nast has seen a 268% jump in digital subscriptions sales per week on average, Monica Ray, Conde Nast’s EVP of consumer marketing, announced Tuesday. Single copy sales across its titles have risen 142% compared to the previous eight weeks." - mashable.com